This is a SEO tool that helps get a fix of how your competitors are doing.
To win in the Internet game, you have to start getting high volume of traffic to your site. That depends on how high you rank on search engine results. You need to be on the first page, preferably at number 1 to tap the source of people actively seeking information on your keyword. Only when this traffic is high enough, you can hope to get enough people to stay on your site and look for information, products and services. Besides getting a high ranking on major search engines, you also need to monitor these rankings. That in turn, means that you should be monitoring if your competitors are getting past you or not. This is a tool that can help keep a tab on competitors easily.
Analyzing a high ranking competitive site lets you understand why that site ranks well. You need to make out what they are doing right and that could be your blue print for getting to and beyond their rankings. One of things that is very important is to get ever more high ranking back-links. The anchor text for the back-link is also important. These links are considered a vote for the credibility of your site and more votes you get, better is your ranking. Popular search engines Google, Yahoo and Bing consider the clickable anchor text of the back links to be based on the keyword you are targeting. Figuring out the SEO strategy of the competitor is not simple. However this tool can help you do that easily. The tool also has an easy-to-use back-link checker that lets you see exactly why they rank better than you. This is a very good tool.